由于對低VOC或零VOC產品的轉變趨勢，使得水性油漆系統需求日益增加，這給油漆和涂料添加劑供應商提供了巨大的增長潛力。
根據全球工業分析公司（GIA）的新報告“涂料添加劑：全球戰略商業報告”，2015年世界市場對涂料添加劑預計將超過60億美元。全球涂料添加劑的市場增長主要來源于亞太地區等新興市場。
The trend towards low- or zero-VOC products and the increasing shift towards water-based paint systems are fueling demand for paint additives, providing tremendous growth potential for suppliers of paint and coating additives. According to the new report "Paint Additives: A Global Strategic Business Report" by Global Industry Analysts Inc. (GIA), the world market for paint additives is projected to exceed USD 6 billion by the year 2015. Growth in the global market for paint additives is primarily originating from emerging markets such as Asia-Pacific. The rapid economic growth in most of the emerging countries in recent years resulted in increased demand for paint additives. Owing to continued growth in architectural construction activity in countries such as India and China, Asia-Pacific is expected to emerge as the fastest-growing regional market for paint additives worldwide in the coming years. The United States dominates the world paint additives market as the single-largest market.